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Harley-Davidson

A brand forever associated with its iconic V-Twin engine and HOGs, American company Harley-Davidson has evolved from a bicycle maker in 1903 to a global brand today. Although the company's tasked with appealing to a younger generation of riders, it has big plans for the future including its spin-off EV business called LiveWire.

harley davidson
Harley-Davidson

Founded
1903
Founder
William S. Harley, Arthur Davidson, Walter Davidson and William A. Davidson
Headquarters
Milwaukee, Wisconsin, U.S.
Current CEO
Jochen Zeitz
Status
Active
Total Vehicles Sold In 2022
194,256
Revenue In 2022
$5.336 billion
Region
Americas
Product Categories Produced
Motorcycle

latest

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Why The Harley-Davidson Street 750 Couldn't Be Saved By The Bar And Shield

What should have been an opportunity to capitalise on a burgeoning beginner market turned into something of a fiasco

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Press photo of the 2021 Harley-Davidson Sportster S 1
10 Pictures That Illustrate The Evolution Of The Harley Davidson Sportster 

Harley-Davidson's middleweight cruiser has gone through many changes over five decades

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2002 Harley-Davidson V-Rod parked 1
Discontinued Harley-Davidson Motorcycles That Deserve A Second Chance

Fan favorites that deserved more time in the sun

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Harley Davidson Knucklehead static shot 1
10 Best Classic Harley Davidson Motorcycles

Not only great motorcycles, these are also now valuable and collectible

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2017 Harley-Davidson V-ROD Muscle 1
10 Harley-Davidson Models That Changed Biking

You might not think it, but Harley-Davidson has a long history of innovation

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2023 Harley-Davidson Sportster S 1
10 Best High-Performance Harley-Davidsons For Speed Demons

Harley-Davidson is not known for making the fastest motorcycles, but these bikes will make you question that theory

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Motorcycles Sold In India That'll Make Americans Jealous

The world's largest motorcycle market has some interesting offerings from your favorite brands. Check them out below

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The Harley-Davidson Knucklehead Engine: Everything You Need To Know

The Knucklehead was one of the first modern motorcycle engines ever produced, and provided a foundation for Harley-Davidson to build upon

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Dyna Overview 1
Harley-Davidson Dyna Models Explained

Take a closer look at one of the bar and shield's most popular lines ever produced

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This Custom Harley-Davidson Sportster Will Enchant You With Serious Chopper Vibes

Hailing from Japan, the Sportster has truckloads of updates to make it special

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LiveWire S2 Del Mar Action City 1
Why The LiveWire S2 Del Mar Could Be A Life Saver For Harley-Davidson

Financials of LiveWire tell a sorry tale of Harley-Davidson's EV efforts

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Harley-Davidson V-Rod Turbo Burnout 1
Drag Race: Turbo Harley-Davidson Matches Up To A Kawasaki Ninja H2!

The Kawasaki Ninja H2 is one of the fastest motorcycles in the world. But can it win against a turbo Harley?

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2023 Harley-Davidson Low Rider St 7 1
10 Things To Know About The Harley-Davidson Low Rider ST

The Harley-Davidson Low Rider ST is the ultimate weekend escape machine

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2023 Harley-Davidson X 440 Yellow Facebook 1
5 Reasons Why We Want The Harley-Davidson X 440 (And 5 Why We Don't)

The Harley-Davidson X 440 is the company's third sub-500cc motorcycle in 2023

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2022 Harley-Davidson Nightster Silhouette 1
Surprise! A 400cc Harley-Davidson Nightster Is In The Works!

Harley-Davidson is finally set to enter the entry-level cruiser motorcycle segment post the Street 500's discontinuation

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Magenta 2023 Harley-Davidson Electra Glide Highway King cruising on the highway 1
10 Best Harley-Davidson Touring Motorcycles Currently On Sale

The most popular class of Harley-Davidson is also the most diverse, thus giving loads of options for all types of customers

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2023 Harley-Davidson LiveWire S2 Del Mar Hero 1
The New LiveWire S2 Del Mar Promises A Faster 0 To 60 Than Harley-Davidson Cruisers

LiveWire has finally revealed the complete specifications of the S2 Del Mar, and they're even better than before

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2022 Harley-Davidson Lowrider ST 1
10 Harley-Davidsons That Even Sport Bike Riders Will Love

Although in the past the Harley club was pretty exclusive, today they have something for everyone

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These Exotic Motorcycles Promise Higher Investment Returns Than Bitcoin

Time for your motorcycles to make money for you

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2020 Harley-Davidson LiveWire Action 1
A Bio-Fuel Harley-Davidson Cruiser Might Become A Reality

Jochen Zeitz, CEO of Harley-Davidson, says bio-fuels are a considerable option for the bikemaker

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